Social Media &
Marketing Strategist
BASED > United Arab Emirates

Before moving into marketing, I studied physiotherapy, where I learned the importance of making a diagnosis before beginning any treatment. That structured, evidence-based approach continues to guide my work today, helping me identify gaps in brand messaging, audience targeting, and channel fit before building strategies that are both clear and effective.

I’m a Marketing & Communications Strategist with over 7 years of experience in marketing, social media, and brand development. I specialise in translating business goals into strategic marketing plans that deliver measurable results. Having worked in both agency and in-house environments, I’ve led campaigns for organisations across government, education, wellness, beauty, and retail.